Most people perceive the Internet as a treasure trove of information, and they expect almost every website they visit to meet this expectation. To stay relevant, websites nowadays can’t afford to remain static; rather, they need to deliver something akin to news stories, encyclopaedic entries, editorial pieces, and the like. None of these is possible without an excellent content marketing strategy.
Statistics say the same thing. A 2011 survey has revealed that 78 percent of consumers are more likely to work with businesses that regularly provide excellent online content. The idea is that consumers perceive such a business to be interested in their well-being, thanks to the information provided for free. In fact, internet users spend 20 percent of their time browsing and reading content-heavy websites.
Content marketing is deemed essential for several other practical reasons. For instance, Google’s search engine algorithms are the biggest reason certain websites are more popular than others. Such algorithm updates, which number at about 500 per year, put great stock in websites that produce fresh, relevant, and good-quality content.
Originally, these updates were rolled out to discourage underhanded or “black hat” online marketing strategies, but now they also target websites that don’t provide enough relevant content to internet users. Reliable content marketing is, therefore, the best way for a website to remain in Google’s good graces.