You’re probably aware of the benefits of content marketing for your business. In fact, you’ve probably made content writing a regular part of your business operations—yet, why doesn’t it seem to be working as well as others claim it should?

If you find yourself asking this question, your content might not be getting enough shares on social media. The effectiveness of content marketing depends on the amount of readers you have, and there is no better way to increase your reach than to have your content shared and read by hundreds—if not thousands—of social media users. That in mind, here are a few tips to help you out:

Stunning Visuals

People love visuals, meaning they’ll respond better to your content when pictures and videos are present. At the same time, several studies have shown that people are more likely to share content with pictures or videos.

Tell a Story

When writing your content, take the time to tell a story related to the point(s) you’re trying to make. A story makes your content more relatable; and if people can relate to what you’re saying, the more they’re inclined share your content.

Ask

Sometimes, all it takes to get your content shared is to simply ask your readers to share it on their social media profiles. For better results, try adding a raffle or other promotion where a reader that shared your work gets a prize for doing so.